Atari Unveils Plans for Video-Game-Themed Hotel

Game designer and developer Atari is entering into a new business line: Video-game-themed hotels. The first Atari Hotel is scheduled to break ground in Phoenix sometime in 2020, with additional hotels planned for Austin, TX, Chicago, Denver, San Francisco, Seattle and San Jose, CA. The Phoenix hotel will go north near Roosevelt Street and Central Avenue, in downtown Phoenix.

Atari is teaming up with designer/developer GSD Group to build the hotels. True North Studio will develop the first hotel in Phoenix. In addition to offering games and virtual and augmented reality, some hotels will also provide venues to accommodate esports events. “Atari Hotels will be the first of their kind in the U.S., offering gamers of all ages the ultimate in immersive entertainment and in every aspect of gaming,” said GSD’s Shelly Murphy. “We’re excited to be working on this project with such great partners and to bring a big win to Arizona.”

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