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Are Magic Mirrors Apparel Retail’s Future?

It’s pretty well known that experiential retail is the wave of the future.

Well, the future has arrived in the form of magic mirrors. Fashion and apparel designer Rebecca Minkoff opened a Los Angeles flagship store, on Melrose Avenue in West Hollywood, over the summer with that technology installed.

These interactive magic mirrors that are in dressing rooms can show a person what their apparel item would look like in a different size or color. One is also able to purchase alternate items via e-commerce, after they have their in-store experience.

Minkoff, based in New York City, says that her “connected” stores have better sales results than locations that don’t offer such features.


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