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Arch Companies Prepares to Launch Leasing at SoHo Luxury Rentals

Arch Companies has partnered with SERHANT to start leasing for May 1 at 11 Greene, a luxury rental building at 11 Greene St. in SoHo. The building, reportedly the first new ground-up, full-service luxury rental of its kind in the neighborhood, features 31 rental units and ground-floor retail.

Developed from the ground up by Arch Companies, with financing provided by Maxim Capital Group, the loft-style units will be leased exclusively by Ryan Serhant and Charisse Chassen of SERHANT, in collaboration with Nestseekers International. Newmark senior managing director Ross Berkowitz will be the leasing broker for the ground-floor retail units. 


The project marks the fourth New York City development project that Arch has either invested in or restructured since its inception in 2017. The residences, controlled through Crestron smart home technology, will include a mix of one-, two- and three-bedroom units ranging from 1,400 to 2,400 square feet.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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