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Apartment of Tomorrow Must Adapt to Disruptions
Developers, investors, property managers and architects must adapt to the shifting demographics and psychographics of the renter population in order to effectively meet the demand for 4.6 million new apartment units by 2030. Those findings were revealed in the National Multifamily Housing Council’s (NMHC) 2018 Consumer Housing Insights Survey, alongside an in-depth trends report, ‘Disruption: How Demographics, Psychographics, and Technology are Bringing Multifamily to the Brink of a Design Revolution’.
NMHC’s Rick Haughey says, “The multifamily industry needs to catch up with the revolutions that are already well underway in everything from transportation and retail to demographics and psychographics.”
NMHC findings include:
– a growing need for flexible living spaces, personalization, healthy living features and amenities, convenience and connectivity in apartment homes
– respondents seek adaptation for personalization and flexibility
– 83% of respondents seek a space that evolves with different stages of their life
– 78% believe it is important to have a space that can transform to meet different needs
– technology is important for reliable cell reception and access to high-speed internet
– 83% believe places to socialize face-to-face with friends and family is an important housing feature
For comments, questions or concerns, please contact Dennis Kaiser
