Apartment-Style Hotel Operator Picks Up Four Texas Properties

Placemakr announced a major expansion across Texas with four new property launches, bringing the company’s total operations to over 800 units in the state. The expansion includes the acquisition of Placemakr Downtown Austin, formerly named 3Waller, a 259-unit property in the heart of downtown Austin. The expansion includes Placemakr’s first smaller property launch (24 units) as part of a new brand concept, “Hosted by Placemakr.” Lastly, Placemakr will also manage its first two exclusively residential properties in Texas.

Placemakr Downtown Austin, will operate as one of the company’s core line of apartment-style hotels, providing a blended experience of home and hospitality for short-term and extended-stay travelers. CBRE’s Austin office, led by Charles Cirar and Colin Cannata, advised Placemakr on its acquisition, and the seller, Transwestern Development Company, was represented by JLL.

The 24-unit Littlefield Lofts, Hosted by Placemakr, will also lean on the brand’s experience of blending home and hospitality within a single building. This property is located in the heart of downtown Austin, overlooking historic 6th Street.