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California  + Apartments  | 

American Dream Shifts, Multifamily Market Benefits

The housing market is showing signs of cooling off. Yet, housing demand and affordability has emerged as a hot topic.

Marcus & Millichap’s Hessam Nadji told CNBC that the shift now being experienced in the housing sector can be tied to a consumer trend toward renting, primarily, as well as a rebalancing of supply and demand.

He points out that home prices appreciated on average 14% in the top 10 markets over the past 12 months. Overall, prices went up 5% nationally, which Nadji says shows “clearly there’s overheating on the prices going on among certain markets.”

One of the key factors driving prices up is an undersupply of new construction. Another is consumer behavior, which is now leaning more towards renting. Nadji notes, that’s a key reason the apartment rental market is showing tremendous strength, while the single family market is less affordable.

Part of that is being driven by the high cost of owning in markets where job growth is occurring. But, it is also playing off changes in how consumers view buying versus renting.

Nadji says the American Dream today may be “as much about finding a great apartment near a great job where you don’t have commute or get in a car, as it is about buying your first time home.” That shift, coupled with tax law changes that provide less incentive to buying an entry-level home, has resulted in fewer first-time home buyers showing up among today’s home buyers than historically was the case.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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