Amenities Race: What’s Driving Multifamily Design Through the Roof?
Century West Partners is taking amenities to a new level at Next on Lex in Glendale, CA. Connect Media asked Randy Fifield, principal of the firm, and Chair of Fifield Realty Corp., to share what’s behind the planned amenities at the mixed-use community. The asset at 275 W Lexington Dr. is anchored by Citibank, and is the largest apartment community built in the Los Angeles area since 2016. The 494-unit community will include the new concept store that Citibank is rolling out across the nation. Check out what Fifield says is driving the amenities race today.
“Next on Lex is different than other apartment communities in Glendale. It is built around the Paseo and the shared green space, views and walkability make it more of a green neighborhood experience. Local people and businesses essentially share in the park and experience of the community alongside residents.”
“Next on Lex interiors offer unparalleled work, live and play experiences. The sky deck features a fireplace and multiple areas to entertain. These restful onsite destinations make Next feel more like a resort.”
“From the moment you walk into Next on Lex you feel like it’s your home. Major amenity attractions include “The Playground” which features monkey bars in the gym, along with a game room, and private and public co-working space for a true live, work, play community.”
“The finishes of the Next on Lex apartment homes are more akin to what you would find in a private luxury home. These include built-out closets to help residents organize better, large bathrooms with double bowl vanities, and chef sinks in the kitchen along with faucets that have dual purposes. Our stoves also have a griddle for pancakes and eggs, in addition to four burners for a heightened cooking experience.”
“Many current and prospective renters are looking at Next on Lex as a home with robust benefits. The pool, green space and interiors being professionally managed provide a seamless experience. We have essentially created a luxury community where tenants do not have to do the chores a regular home would require.”
“We have designed a community where everything has been taken care of for residents. Your packages can be signed for, the kids and dogs are welcome, and the staff at Next on Lex spoils you with events. Wine tastings, pool parties, even private event space can be accommodated because there are so many places to entertain within the community.”
Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services.
In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company.
In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix.
Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator.
Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.
Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.
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