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Amazon’s Strategy is Redefining Black Friday
For e-commerce giant Amazon.com, this year’s Black Friday is not confined to November 27. Unlike traditional retailers, Amazon will upload holiday deals every five minutes to their dedicated Black Friday Page, leaving its national retailer competition in the dust, while starting the “holiday” a week in advance.
Adobe’s Digital Index shows that last year, Black Friday garnered a record-setting $2.4B in consumer spending online. Not only does Amazon plan to position itself on the Web, but it is also going to offer mobile shopping with app-only deals, including some products that feature delivery within two hours of purchase. With 44 percent of people going directly to Amazon to shop for products online, Amazon is in a league of its own.
Amazon’s Vice President of Consumer Marketing, Steve Shure, stated that these initiatives allow for, “Customers [to] truly sit back and relax with their family and friends this holiday season…”
