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Amazon to Close 68 Physical Stores Across the US and UK

Amazon Debuts New Brick-and-Mortar Concept in SoHo

Amazon has opened another brick-and-mortar retail store in New York, debuting a new concept at the same time. All of the merchandise at the new Amazon 4-star location at 72 Spring St. in SoHo “is rated 4 stars and above, is a top seller or is new and trending on,” the company said.

The product mix will vary according to what’s currently hot and what’s not, but is rooted in the most popular product types on, including devices, consumer electronics, kitchen, home, toys, books and games. Amazon Prime members will be able to get the same discounts they receive when buying online.

A spokeswoman for Amazon said the new store is permanent rather than a pop-up shop. The company, which operates a handful of brick-and-mortar bookstores including one near Herald Square in Midtown, may roll out up to 3,000 of its Amazon Go convenience stores nationwide by 2020.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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