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New York & Tri-State  + Downtown New York  + Apartments  | 

Alfred Scales Up Residential Platform with HOM Acquisition

Building management platform Alfred acquired amenities provider HOM in an all -equity transaction. Both Alfred and HOM were founded in 2014 and are headquartered in Lower Manhattan. HOM operates in more than 300 multifamily and commercial buildings throughout the U.S. and Canada. 

The acquisition is Alfred’s third since its founding and grows its reach to more than 160,000 apartments. It follows Alfred’s recent closing of $42 million in Series C funding.

“As the pandemic triggered dramatic changes in how we live, work, and interact, Alfred enabled residents to stay connected to the people and places they call home through our expanded resident-experience offerings,” said Marcela Sapone, CEO and co-founder of Alfred. “HOM brings the know-how that enables us to rapidly grow and scale our resident programs with partners on a national and international level.” 

During the pandemic, HOM tripled its client base with its at-home wellness and fitness offerings.


Inside The Story


About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).