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Airbnb and SF’s Largest Landlord Join Forces

While Airbnb has faced challenges with the city of San Francisco, the tides may be turning. Pillow, a San Francisco-based startup that assists owners in making their units available for short-term rentals, is working with Airbnb and the city’s largest apartment building and urban retail landlord, Veritas Investments.

Through the agreement, Pillow is named the preferred partner in Airbnb’s Friendly Buildings Program, which allows revenues to be shared between landlords and tenants. Pillow supports the symbiotic relationship between owner and tenant by allowing landlords to easily onboard tenants and work with building management to communicate building rules into their listings. The platform also helps tenants create Airbnb listings that automatically incorporate the building’s amenities, emergency contact information, and more to alleviate the hassle of having to list one’s property.

As the first landlord to allow its residents to be a part of the program, Veritas is beginning by testing the program in five of its buildings. Veritas’ CEO Yat-Pang Au said, “[This program] can help our residents with economic empowerment, and could further differentiate our properties.”

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