Aimbridge Hospitality to Acquire Grupo Hotelero Prisma

Aimbridge Hospitality is poised to assume ownership of Grupo Hotelero Prisma, the largest third-party operator in the Mexico market. With this acquisition, Plano-based Aimbridge will gain Prism’s personnel as well as management of 42 properties with more than 7,500 rooms throughout the country including Westin Monterrey, JW Marriott Monterrey, JW Marriott Guadalajara and Tribute Tulum.

This acquisition comes on the heels of Aimbridge co-founder Dave Johnson’s transition from CEO to executive chairman.

“The continued expansion of Aimbridge and its alliances with the world’s top hospitality brands has been a priority for us since the early days,” says Johnson. “This new relationship sets us on a path for a successful expansion in a previously untapped market.”

Grupo Hotelero Prisma has consistently increased its portfolio through alliances with large hotel groups such as IHG Hotels & Resorts, Wyndham Hotel Group, Marriott International and Hilton Worldwide. It also maintains a collection of properties operated by national Mexican brands such as Casa Grande and Ex Hacienda San Xavier.

Leandro Castillo, president of Prisma Division, will report directly to Mike Deitemeyer, president and CEO, Aimbridge Hospitality, who took over the CEO role during Johnson’s transition to executive chairman.