AHLA Survey: Nearly 70% of Americans Will Not Travel for Holidays
A recent national survey commissioned by the American Hotel & Lodging Association (AHLA) found that nearly two-thirds (69%) of Americans do not plan to travel for the holidays this year.
The survey of 2,200 adults was conducted November 2-4, 2020 by Morning Consult on behalf of AHLA. Key findings include that 74% of those traveling overnight for Christmas report they will stay with family or a friend and that only 3 in 10 respondents have taken an overnight vacation or leisure trip since March. Additionally, 44% of respondents said that their next hotel stay for vacation or leisure travel will be a year or more from now or they have no plans to stay in a hotel.
“We understand the importance of following CDC guidelines to reduce the spread of COVID-19 and support the government’s actions. However, with the dramatic decline in travel, hotels will face a harsh winter through no fault of our own. The hotel industry needs aid to survive until travel demand returns. Given this current environment, Congress cannot nor should not contemplate recess until a relief bill is passed now,” said Chip Rogers, president and CEO at AHLA. “Millions of Americans are out of work, and thousands of small businesses are struggling to keep their doors open. We cannot afford to wait until the next Congress is sworn in for relief. We need help now.”
David Cohen is Southeast Editorial Director at Connect Commercial Real Estate. David is a media veteran with more than 10 years of experience in journalism, copywriting and communications across a variety of roles. He is responsible for covering commercial real estate news and trends in the Southeast, Florida, Washington D.C. and Boston at Connect CRE as well as specializing in the Student Housing sector.
Prior to joining Connect, David was the editor of Northeast Real Estate Business magazine and Student Housing Business magazine at France Media as well as spending time freelancing for ESPN and the Associated Press in the fast-paced field of live sports event production. He is also an owner and investor in multifamily real estate in Atlanta, GA.
David currently resides in Atlanta and graduated from the College of Communication & Information at the University of Tennessee Knoxville.