Improvements to health and sanitation protocols at U.S. hotels would have a considerable impact on guests’ comfort levels staying there, according to a recent national survey commissioned by the Washington D.C.-based American Hotel & Lodging Association (AHLA).

The top three improvements as noted in the survey include face coverings for employees (87%), suspending daily housekeeping of rooms (86%) and utilizing technology to reduce direct contact (85%). Other popular measures to increase a guest’s comfort level in the survey included adding transparent barriers at front desks, concierge or valet stations (82%), signage for washing hands, distancing and PPE (80%), temporarily closing amenities (77%) and floor markings to promote social distancing (77%).

The ongoing COVID-19 pandemic has hit the hotel industry particularly hard, with travel slowing significantly over the past few months. Only one-third of frequent travelers (33%) expect their next hotel stay to be within the next three months, 18% withing three to six months and 25% in 6-12 months.

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