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AHLA: 71% of Hotels Won’t Survive Another Six Months Without Further COVID Relief

A new survey of American Hotel & Lodging Association (AHLA) members found that the hotel industry will continue to face significant job losses without additional relief from the U.S. Government.

Seven in 10 respondents to the AHLA survey said they won’t make it another six months without further federal assistance given the current projected travel demand. Further, 77% of hotels report they will be forced to lay off more workers. Nearly half of respondents (47%) indicated they would be forced to close hotels without further government assistance in the form of a second PPP loan or an expansion of the Main Street Lending Program.

“With a significant drop in travel demand and seven in 10 Americans not expected to travel over the holidays, hotels will face a difficult winter,” said Chip Rogers, president and CEO of AHLA. “We need Congress to prioritize the industries and employees most affected by the crisis. A relief bill would be a critical lifeline for our industry to help us retain and rehire the people who power our industry, our communities and our economy.”

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About David Cohen

David Cohen is Southeast Editorial Director at Connect Commercial Real Estate. David is a media veteran with more than 10 years of experience in journalism, copywriting and communications across a variety of roles. He is responsible for covering commercial real estate news and trends in the Southeast, Florida, Washington D.C. and Boston at Connect CRE as well as specializing in the Student Housing sector. Prior to joining Connect, David was the editor of Northeast Real Estate Business magazine and Student Housing Business magazine at France Media as well as spending time freelancing for ESPN and the Associated Press in the fast-paced field of live sports event production. He is also an owner and investor in multifamily real estate in Atlanta, GA. David currently resides in Atlanta and graduated from the College of Communication & Information at the University of Tennessee Knoxville.