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AHLA: 56% of Americans Likely to Travel for Vacation in 2021
A recent survey commissioned by the American Hotel & Lodging Association (AHLA) shows Americans are optimistic about traveling again in 2021, with 56% reporting they are likely to travel for vacation this year.
The findings represent a significant decline from pre-pandemic levels, when approximately 70% of Americans took a vacation in any given year, according to OmniTrak (TNS) data. Since the onset of the pandemic, just 21% of survey respondents reported traveling for vacation or leisure, and only 28% reported staying in hotel. Prior to the pandemic, 58% of survey respondents said they stayed in a hotel at least one night per year for leisure, and 21% stayed at least one night per year for work.
The AHLA expects the recovery of the travel industry to take place in three phases, leisure travel, small and medium events, and finally group and business travel. While recovery started in 2021, the AHLA does not expect a full recovery until 2024.
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