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California  + Los Angeles  + Hospitality  | 
AEG and streaming service Peacock signed a deal that includes naming rights to the arena and outdoor plaza at AEG's L.A. LIVE entertainment complex

AEG Signs Naming Rights Deal with Peacock to Stream from L.A. LIVE

AEG and Peacock, NBCUniversal’s premium streaming service, signed a deal for Peacock to serve as the exclusive streaming partner from AEG’s four-million-square-foot L.A. LIVE complex. Effective July 11, the 7,100-seat concert and special events venue formerly known as Microsoft Theater will be named Peacock Theater and the entertainment district’s 40,000 square foot open-air plaza, formerly known as XBOX Plaza, will be known as Peacock Place.

“We are incredibly excited for this groundbreaking partnership with Peacock and AEG,” said Lee Zeidman, president, Arena, Peacock Theater and L.A. LIVE. “We are looking forward to the opportunity to collaborate with Peacock to create new content and programming to complement our existing roster of amazing concerts, awards shows and special events we are known for at all of our iconic L.A. LIVE venues.”

Peacock will have an enhanced brand presence across L.A. LIVE including significant interior and exterior signage at Peacock Theater, fixed signage at Peacock Place, a branded content studio and customized fan activations and brand integrations. Peacock will also engage fans via signature digital signage elements, including a dedicated LED marquee at the corner of Figueroa and Olympic Boulevards.


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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