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Adidas “Rows” into Office Space in DTLA

German athletic brand Adidas plans to open a 31,000-square-foot office at ROW DTLA in Los Angeles early next year. The space will be customized to “encourage creativity,” as well as a “collaboration hub” for consumers and athletes to more closely experience the brand.

The new space will also serve as a home base for Adidas employees. That includes sales, entertainment and influencer marketing staff, as well as teams involved in editorial and social media. Adidas, which has roughly 20 people in L.A. now, and a North American HQ in Portland, OR, plans to grow that count to around 35 in the new LA office.

ROW DTLA is a 1.8-million-square-foot redevelopment of a historic, nine-building campus at the southern end of DTLA’s Arts District. The 32-are, mixed-use district is being developed by Atlas Capital Group, and will includes creative office space, roughly 100 stores, more than 20 restaurants and public gathering places.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.