SRH Hospitality Holdings LLC and SkyWalker Property Partners LLC will break ground soon on an AC Hotel by Marriott, the first full-service hotel to be developed in downtown Waco since the early 1980s. The 182-key AC Hotel Waco is slated to deliver in spring 2023 across the street from Chip and Joanna Gaines’ Magnolia Market at the Silos.
The Magnolia Silos District is a designated Qualified Opportunity Zone. To help make the project a reality, the city has partnered with SRH by providing project-related incentives exceeding $13.5 million in a 10-year period.
“Waco has evolved into a destination with broad demand generators from education, business and lifestyle. We see a strong need for an upscale hotel in Waco,” says Paul Barham, CEO of Harrell Hospitality Group, SRH Hospitality’s operating partner and property management firm.
Rogers-O’Brien Construction Co. is the general contractor, NORR is the architect of record, interiors were designed by Design Force Corp. and Wild Muse Interiors, Happy State Bank and Petros PACE Finance provided construction financing, and SkyWalker Property Partners is a sponsor.
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.
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