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National  + Retail  | 

E-Commerce Drives Holiday Season Hiring

Though the pace of hiring slowed overall in the U.S. last month, that wasn’t the case for package-delivery companies. Transportation related to e-commerce shored up staffing significantly in preparation for what’s expected to be a big online holiday shopping season.

The U.S. Bureau of Labor Statistics reported that courier and messenger companies added 3,900 jobs in August, the fifth straight monthly increase. If you are looking for further proof just how much growth is transpiring as a result of e-commerce, check out the parcel sector. Rising demand for home deliveries pushed this sector to add 7,000 jobs over the final summer months, and it has expanded by more than 30,000 jobs since August 2016. Even the warehousing and storage sector added 900 jobs in August.

Meanwhile, the National Retail Federation said retail industry employment saw a modest decline in August, decreasing 900 jobs from July. The number excludes automobile dealers, gasoline stations and restaurants.

Retailers and manufacturers stocked up on inventories, including shipments of auto parts, furniture and back-to-school goods, all of which drove robust imports at U.S. ports. The U.S. Census Bureau says e-commerce accounted for just 8.9% of U.S. retail sales in Q2 2017, roughly $111.5 billion. That may tell just a part of the story though, since online sales are growing far faster than in-store sales.

The National Retail Federation reports that 46% of parents planned to shop online for back-to-school supplies. When asked where they planned to make holiday gift purchases, research firm Fung Global Retail & Technology says 82% of respondents to an August survey expect to buy gifts online, while 77% plan to do so in physical stores.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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