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California  + Inland Empire  + Retail  | 

$400M MXU Motorsports Development Motors Ahead in Coachella Valley

Thermal Club is a 344-acre, 268-lot development under construction at the east end of the Coachella Valley in Thermal, CA. The facility offers a mix of uses, including a motorsports village and residential villas all being built around four asphalt motorsport tracks.

The site is home to the BMW Performance Center, a racing school open to the public. The rest of the facility is a private club that is a cross between a temple to motorsports and an upscale country club. So far, 115 members pay $1,200 a month for unlimited driving. They can also purchase land around the track for $700,000 and $900,000 to build a vacation home.

The developers, Tim and Twanna Rogers, have invested roughly $150 million in the project, including $20 million in infrastructure. When fully built-out, the club is estimated to be valued at $400 million.

Two and three-story villas around the track are designed in a Spanish-style, as well as sleek modern structures. Some feature gallery windows overlooking the garage, and others have rotating carousels to display cars. The village includes a restaurant and bar.


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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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