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California  | 

3 CRE Q&A with Carol E. Schatz: Where is DTLA Headed?

By Dennis Kaiser

The Downtown Center Business Improvement District just launched its ‘InnovateDTLA’ Initiative, a collaboration between the renowned Brookings Institution and the Project for Public Spaces. The group is working to establish DTLA as a leading center for innovation – much like Kendall Square in Cambridge and the Cortex District in St. Louis. Connect Media caught up with DCBID’s Carol E. Schatz to find out why the initiative is important for the city’s next chapter.

Q: What is this new initiative about and why was it launched?

A: Having emerged from a transformative Renaissance that has completely reshaped the area’s economic and social landscape, Downtown Los Angeles is rapidly and organically becoming a hub of creativity and innovation. To better support and maximize this dynamic evolution, the Downtown Center Business Improvement District, along with key public and private sector partners, is collaborating with the renowned Brookings Institution and Project for Public Spaces on the Innovate DTLA project: a series of workshops and research culminating in a report on Downtown’s future as an “Innovation District,” to be released in October of 2016 during LA Innovation Week. The main goals of the Innovate DTLA initiative are to:

  • Promote downtown as a place of innovation and creativity
  • Nurture the existing innovation ecosystem
  • Attract more creative and technology companies, organizations and individuals to DTLA

Q: How will it impact the CRE market in DTLA?

A: The DTLA Innovation District has the potential to strategically push revitalization to the next level, and across all industries, providing diverse and inclusive growth, opportunity, and job creation. Downtown continues to be the location of choice for leading international and national finance, legal, insurance, and service firms, and when you combine the increasing number of creative and technology firms and business incubators and accelerators that make DTLA home, you create a dense urban synergy you find only in the leading cities of the world. A healthy real estate market, across all sectors, is a natural byproduct of that growth.

Q: What are some examples of industries or companies expected to participate?

A: Innovation Districts are highly valuable hubs of economic creativity across diverse industry sectors and vibrant populations of residents and workers. The DCBID is pursuing this goal with the nation’s foremost experts in the field: The Bass Initiative for Innovation and Placemaking, the Brookings Institution, and Project for Public Spaces.

Innovate DTLA already is benefitting from the participation and collaboration of the City and County of Los Angeles, LAEDC, USC, FIDM, Brookfield, LADOT/Metro, NationBuilder, Hyperloop One, LA Cleantech Incubator (LACI), Grid 110, WeWork, Whole Foods, The Last Bookstore, FIGat7th, Startups in the Sky, CrossCampus, MakerCity LA, Oblong, Holland Partners, Ratkovich, AEG and more.

It is this incredible spirit of collaboration that Innovate DTLA can guide this vibrant ecosystem of innovation and take the next step in DTLA’s maturation into one of the world’s leading centers for innovation.

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Inside The Story

Connect with Downtown Center Business Improvement District’s SchatzConnect with Brookings InstitutionConnect with Project for Public Spaces

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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