$250M Seaboard Station MXU Planned in Raleigh, N.C.

Washington, D.C.-based PN Hoffman acquired Seaboard Station in Raleigh, NC from William Peace University for a reported $34 million. The developer plans to build a $250-million mixed-use project that would be built in three phases and consist of roughly 800,000 square feet at full build-out.

PN Hoffman’s Monty Hoffman says, “We’re excited about joining the Raleigh community. And, we’re honored to have been selected by William Peace University on the redevelopment of Seaboard Station.”

The plan calls for ground-level retail, multifamily residential and hotel uses, including roughly 650 apartments, 150 hotel rooms, 90,000 square feet of new retail space and a total of 135,000 square feet of retail space at full build-out. City rezoning approvals must be secured, but Hoffman hopes to break ground next year.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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$250M Seaboard Station MXU Planned in Raleigh, N.C.

Inside The Story

About Dennis Kaiser