Retail Centers Call for New Playbook on Tenant Mix

The playbook for neighborhood and lifestyle centers five years ago has been superseded, Placer.ai says in a new white paper. Apparel anchors and department stores have given way to a service-first tenant mix.

In The New Tenant Mix Playbook, Placer.ai discusses which tenant classes have experienced traffic declines in recent years and which have gained traction. The white paper also discusses the new parameters for tenant evaluation.

“Landlords should look beyond square footage and traditional anchor status and evaluate tenants based on metrics like visit frequency, traffic growth, e-commerce risk, and dwell time,” the white paper states.

Lifestyle centers and neighborhood centers now entail different ecosystems, according to Placer.ai. The new anchor tenant classes can strengthen their centers in different, states the white paper. And while apparel on the whole has lost its traditional anchor role, there’s a notable exception to the rule: off-price tenants.

Inside The Story

Placer.ai

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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