BXP Tapped to Consult on Development, Leasing at New San Francisco Office Tower

The San Francisco Recovery Fund said Friday that BXP and JLL have joined the multidisciplinary team leading Fifty at First, the 915-foot, 1.5-million-square-foot office tower planned for First and Mission streets in downtown San Francisco. Upon completion, Fifty at First will be the second tallest building in the city.

BXP is serving as a consultant across development, leasing and marketing, while JLL has been named exclusive office leasing agent. “Fifty at First represents a rare opportunity to help shape the next chapter of downtown San Francisco,” said Rod Diehl, EVP, West Coast Regions at BXP. “With its exceptional location, visionary design, and forward-looking approach to the workplace, this project has the potential to become a defining addition to the city’s skyline and a destination for the world’s most innovative companies.”

the Gensler led project team also includes Field Operations (land, landscape and public realm), Magnusson Klemencic Associates (structural engineering), MEYERS+ ENGINEERS (MEP), and Goodby Silverstein & Partners (brand), along with SFMOMA (art), which offered recommendations on the building’s public art program.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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