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PNC Rebranding 82 FirstBank Colorado Branch Locations

PNC Bank paid $4.1 billion for FirstBank Holding Co. earlier this year. Now, PNC is taking down the FirstBank signs and replacing them with their own at 82 branches throughout Colorado. PNC now has 120 branches statewide.

The Denver Business Journal reports FirstBank was the state’s largest until PNC took it over. PNC is the nation’s seventh-largest bank and is now Denver’s largest. As of June 2025, FirstBank had 12.33% of Colorado’s market share by deposits and PNC held 0.95%. After the combination, PNC ranks second behind Colorado market-share leader Wells Fargo’s 18.13%.

In April, PNC revealed it would lay off 777 people. The jobs eliminated were said to be primarily administrative.

In 2024, PNC announced a $2 billion coast-to-coast expansion of its branches.

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About Mike Boyd

Mike covers our Texas and Phoenix/Southwest regions. He is a veteran news reporter who spent 10 years in radio and television news, mostly in Tucson, Arizona. Following his career in the media, he spent ten years as a communications executive for a publicly traded development company. Mike is married with three boys and three Huskies.

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