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California  + Bay Area  + Apartments  | 

Adam Neumann’s Flow Makes First West Coast Acquisition

Flow, the real estate company founded by WeWork co-founder Adam Neumann, has acquired The Fay residential tower at 10 E. Reed St. in downtown San Jose for $175 million, the Silicon Valley Business Journal reported. The deal marks the company’s entry into California and the West Coast more broadly.

The 336-unit apartment building at Reed and Market streets was acquired through a joint venture with local developer ASJ Development, reported the Business Journal. ASJ is led by Andrew Jacobson and Gary Dillabough, who have been involved in other downtown San Jose residential developments.

“The Fay is one of the best new residential buildings in a city where demand for great housing keeps growing,” said Neumann. “This is exactly the kind of asset Flow was built to operate, and exactly the kind of city we want to be in.” 

Flow said it plans to rebrand The Fay, bringing in its technology platform, community programming, sustainable design and operational model to the local site.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦Sale/Acquisition
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