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Global Sports Marketing Firm Establishes U.S. Headquarters at 477 Madison Ave.

RFR has signed an 18,038-square-foot, full-floor U.S. headquarters lease with SPORTFIVE at 477 Madison Ave., a 24-story boutique office tower in Midtown Manhattan. The tenant, a Hamburg, Germany-based global sports marketing firm established in 2001 and owned by private equity firm H.I.G. Capital since 2021, will occupy a full-floor prebuilt space that had served as a model suite and helped drive more than 130,000 square feet of leasing over the past 12 months.

“RFR’s investment in 477 Madison, including a high-end pre-built program, has elevated the building with a curated package of timeless design and refined functionality and is representative of the exceptional quality that prominent firms demand,” said AJ Camhi, EVP and director of leasing of RFR.

An in-house team of Camhi, Paul Milunec and Rob Weller alongside a CBRE team of Arkady Smolyansky and Alex D’Amario represented RFR. SPORTFIVE was represented by Peter Van Duyne and Alex Lachmund of Cushman & Wakefield. 

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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