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Gillette Plans Nearly $1B Technical Innovation Center in South Boston

P&G Gillette said Tuesday it plans to purchase 232 A St. in South Boston as the future home of its Grooming Headquarters and Technical Innovation Center. The company will spend nearly $1 billion to develop the new center, not far from its longtime headquarters campus in Fort Point.

The site, currently owned by Breakthrough Properties, a joint venture of Tishman Speyer and Bellco Capital, is permitted for a 324,315-square-foot research and development facility, with ground-floor retail and multiple community benefits. In April 2025, Gillette also broke ground on a new manufacturing facility in Andover, MA.

“After a comprehensive search, we are pleased to have found a location that continues our longstanding history in this community, provides the right structure for our Technical Innovation Center, and supports neighborhood development,” said Gary Coombe, CEO of P&G Gillette. “Our new space will give our employees the tools, capabilities and environment to collaborate and inspire each other every day.”

The transaction was facilitated by CBRE, led by vice chairman Jonathan Varholak.

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CBRE's Varholak

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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