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Fitness Concept BAM Labs Will Open First U.S. Studio at 150 Fifth Ave.

L&L Holding Company has leased 150 Fifth Ave.’s last remaining availability to BAM Labs, which will open its first U.S. studio at the base of the repositioned Flatiron District tower. The 15-year agreement with BAM Labs, a fitness concept with locations in Spain and Mexico, covers 11,321 square feet at the street and lower levels of the circa-1888 property, whose office component is leased to MasterCard.

“When we embarked on our transformation of 150 Fifth Ave., we set out to create a fully modernized destination that would appeal to innovative, tech-focused brands aligned with Midtown South’s creative energy,” said L&L EVP of Leasing Jonathan Tootell. “BAM Labs is the perfect retailer to complete our leasing program and will serve as a welcome neighborhood amenity.”

L&L Holding was represented by Alan Schmerzler, Sean Moran, Catherine Merck, and Patrick O’Rourke of Cushman & Wakefield.  BAM Labs was represented by Noah Jay and Michael Yadgard of Compass.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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