Supermarket Turned Warehouse Holds 53rd Annual Bronx Ball

A former Bronx supermarket at 1720 Eastchester Rd., recently redeveloped and converted by Simone Development Companies into a 190,000-square-foot warehouse and distribution center in the Morris Park section of the Bronx, was once again transformed, this time into a ballroom to host the 53rd Annual Bronx Ball. The event marked the culmination of borough-wide Bronx Week

Bronx Borough President Vanessa L. Gibson and The Bronx Tourism Council co-hosted the event, one of the highlights of Bronx Week and the official celebration of this year’s inductees to the Bronx Walk of Fame. Rhonda James of E218 Events Management; Ralph Mercado of Ralph Mercado Enterprises; and Ruben Rodriguez of Havana Catering collaborated on the Bronx Ball interior transformation.

“For a long time, the East Bronx has had a critical need for new, modern last-mile warehouse distribution centers to serve the growing delivery needs of the well-established residential communities in the area,” said Joe Simone, president of Simone Development Companies. “We are honored that the organizers recognized this transformation and selected our property to host the annual Bronx Ball.”