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Global  + Retail  |  March 18, 2025
Paul Bubny
By: Paul Bubny

Dine Brands Eyes Global Expansion of Dual-Branded Format

Dine Brands International, an affiliate of Dine Brands Global, Inc., plans to expand its dual-branded Applebee’s and IHOP concept in 2025. The expansion includes entering the Costa Rican market with franchisee BLT UK Holdings Limited and opening the first non-traditional restaurants in Mexico with franchisees Grupo Shogua and ATH Group.

The dual-branded format has been key to Dine Brands’ international growth strategy. Currently, there are 18 dual-branded locations across seven markets: Mexico, Canada, UAE, Kuwait, Saudi Arabia, Honduras and Peru. In 2025, the company aims to open 13 additional dual-branded restaurants in new international markets and complete 10 dual conversions.

“Our expansion plans create opportunities to adapt to local customs, taste, and traditions, as well as new formats and varying footprints,” said Scott Gladstone, president, international and corporate development at Dine Brands Global.

Dine Brands is seeking qualified master developers in selected territories in Mexico and Canada, as well as master franchisees/master developers in selected markets in Europe and Asia. Click here for further information.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).
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