Branch Properties Greenlighted for Gainesville Town Center

Branch Properties received unanimous rezoning approval from the City of Gainesville for Lakeshore, the 49-acre mixed-use redevelopment of Lakeshore Mall. Branch Properties will break ground on Lakeshore in late 2026, and completion is anticipated in 2028. Positioned between Lake Lanier and Interstate 985, Lakeshore is anticipated to become Gainesville’s premier town center. Gainesville is a town of just over 40,000 residents NE of Atlanta.

At full buildout, Lakeshore will feature 305,444 square feet of retail space, 652 multifamily residential units and 38,200 square feet of outdoor community greenspace. The redevelopment will also include capacity for a hotel and townhomes in future phases. Anchors Dick’s Sporting Goods and Belk will remain open throughout the transformation, with Dick’s Sporting Goods relocating within the property. Franklin Street’s Len Erickson will work in tandem with Branch Properties on the retail leasing.