Austin Mixed-Use Project Re-Branded, Starts Next Phase

An Austin mixed-use project, previously called Velocity, has a new name, entertainment district and housing. 

Now called The Row, the 314-acre, mixed-use community is being spearheaded by Presidium. The Row is located at the southwest corner of State Highways 71 and 130. The project’s next phase will feature a 6,250-square-foot, free-standing restaurant site and an additional 22,000 square feet of retail space. Shortly thereafter, phase three will feature an addition of 100,000 square feet of retail, an AC Hotel by Marriott in partnership with Merritt Development Group, and a second 300-plus unit multifamily project located along the frontage road of SH 71. Within that space, there’s room for a mix of local and national retailers, restaurants and entertainment-oriented concepts. 

Once complete, The Row will add thousands of homes, retail space, hotels and about 100 acres of green space to Southeast Austin. It has entitlements in place for approximately 7 million square feet of space.