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Texas  + State of Texas  + Retail  | 
San Marcos offering up generous incentives to lasso HEB

San Marcos Offering HEB Incentive Package

It’s good to be in demand. It’s no secret nearly every reasonably sized Texas community would bend over backward to get an HEB supermarket. And San Marcos is no exception.

The San Marcos City Council will consider San Antonio-based HEB for an incentive agreement that would provide more than $2.2 million in rebates and tax breaks for it to open a 100,000-square-foot store on an 18-acre plot at the southeast corner of I-35 and East McCarty Lane.

The project is estimated to require a capital investment of $53 million and create 212 full-time jobs and 238 part-time jobs. HEB has owned the land since 2013.

The incentives agreement would require H-E-B to construct a minimum 100,000-square-foot grocery store that would open to the public by Dec. 31, 2026. In return, the city would provide 80% property and sales tax rebates, declining incrementally to 25% over a five-year period.

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About Mike Boyd

Mike covers our Texas and Phoenix/Southwest regions. He is a veteran news reporter who spent 10 years in radio and television news, mostly in Tucson, Arizona. Following his career in the media, he spent ten years as a communications executive for a publicly traded development company. Mike is married with three boys and three Huskies.

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