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NAIOP SoCal Real Estate Challenge Returns for 27th Year
NAIOP SoCal’s annual real estate challenge returns on Nov. 21, when a five-member graduate student team from the Ziman Center of Real Estate at UCLA’s Anderson School of Business competes against a five-member team from the Lusk Center at USC’s Marshall School of Business and Price School of Public Policy.
The head-to-head battle will determine the highest and best use for a unique parcel of land in Southern California. This is the 27th annual competition between the two universities, with UCLA leading 14-12, and will be held days before the football game between USC and UCLA.
For 2024, the competition site is a 9.27-acre parcel within the partial redevelopment of the broader 142-acre Raytheon Campus in El Segundo. “This year’s challenge is a blank slate redevelopment opportunity for the student teams to flex their creativity as they seek to identify the highest and best uses that are feasible for this El Segundo site,” said Greg Brown, chair, NAIOP SoCal UCLA vs. USC Real Estate Challenge and co-head of the Orange County office of JLL Capital Markets.
- ◦Development


