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California  + Orange County  + Industrial  | 

NAIOP SoCal Real Estate Challenge Returns for 27th Year

NAIOP SoCal’s annual real estate challenge returns on Nov. 21, when a five-member graduate student team from the Ziman Center of Real Estate at UCLA’s Anderson School of Business competes against a five-member team from the Lusk Center at USC’s Marshall School of Business and Price School of Public Policy.

The head-to-head battle will determine the highest and best use for a unique parcel of land in Southern California. This is the 27th annual competition between the two universities, with UCLA leading 14-12, and will be held days before the football game between USC and UCLA.

For 2024, the competition site is a 9.27-acre parcel within the partial redevelopment of the broader 142-acre Raytheon Campus in El Segundo. “This year’s challenge is a blank slate redevelopment opportunity for the student teams to flex their creativity as they seek to identify the highest and best uses that are feasible for this El Segundo site,” said Greg Brown, chair, NAIOP SoCal UCLA vs. USC Real Estate Challenge and co-head of the Orange County office of JLL Capital Markets.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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