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California  + Bay Area  + Hospitality  | 

Storied Phoenix Hotel in San Francisco Sells to Michel Suas

Newmark arranged the sale of the Phoenix Hotel, located at 601 Eddy St. in San Francisco and renowned as a longstanding hangout for rock stars. Executive managing director Mark Geisreiter represented the seller, Ziegler Family LLC. The buyer was Michel Suas, owner of the San Francisco Baking Institute. 

The property is regarded as a landmark in San Francisco’s Tenderloin district. It has been under the stewardship of the Ziegler family for more than 70 years.  

“Over the years, high pricing and the pace of building sales have made it difficult for owner-users to enter the San Francisco market,” said Geisreiter. “However, with recent pricing adjustments and more patient sellers, we’re seeing a significant increase in owner-users opting to buy rather than lease. This allows creative organizations and individuals like Michel Suas the opportunity to once again afford San Francisco.”  

He added, “It was an honor to represent the Ziegler family in this significant transaction, and Michel Suas’ vision and commitment to the community make him an ideal new owner.” 

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦Sale/Acquisition
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