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Pura Vida Miami Coming to Brooklyn for Second NYC Location
Rubenstein Partners’ 25 Kent, a mixed-use office, retail, and light manufacturing building located in Williamsburg, Brooklyn, signed a 10-year, 4,089-square-foot lease with Pura Vida Miami, a Miami-based all-day café and wellness lifestyle brand. Founded in 2012 by husband-and-wife Omer and Jen Horev, Pura Vida has more than 20 locations in South Florida and 25 Kent will be its second New York City location following the brand’s opening in Manhattan’s NoMad neighborhood last month.
“The addition of Pura Vida brings a healthy lifestyle-focused food and beverage offering to 25 Kent, further expanding upon the creative ecosystem and innovative tenant base being cultivated across the building,” said Joe Zuber, regional director, NY Metro & New England, Rubenstein Partners. “Serving as one of Pura Vida’s first locations outside of Florida, 25 Kent is the ideal spot with its convenient location, unparalleled views, and access to the ever-evolving Williamsburg community.”
Rubenstein Partners and Pura Vida were both represented by Newmark teams.
- ◦Lease
