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Urban Square Obtains Construction Debt for Jersey City Multifamily

JLL Capital Markets secured $13.1 million in construction financing for the development of Vroom Street Apartments, a 42-unit mid-rise luxury apartment building to be located at 72-76 Vroom St. in the Journal Square submarket of Jersey City. A JLL team led by director Max Custer and associate Salvatore Buzzerio represented the borrower, Urban Square Properties, to secure the two-year loan through First Bank.

“Jersey City’s multifamily market has experienced continuous success over the past decade, benefiting from office tenant migration to Hudson Yards and the west side of Manhattan,” said Custer. “The successful arrangement of construction financing for Vroom Street Apartments not only reflects the robust demand in this submarket but also represents a significant milestone in the development of this exceptional property.”

Situated in a transit-oriented location approximately an eight-minute walk from the Journal Square PATH Station, the property will provide direct access to New York City’s Penn Station, the World Trade Center and Newark’s Penn Station. It’s expected to deliver in the fall of 2025.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦Financing