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Underserved Markets Mean Opportunity for Grocery Operators
Grocery stores, superstores and dollar stores all carry food products, and American consumers shop for groceries at all three. However, says Placer.ai, even in today’s crowded food retail environment, traditional grocery chains have a special role to play. And a map of the visual footprint of major grocery chains shows that their geographical distribution remains uneven.
“In some areas, including parts of the Northeast, Midwest, South Atlantic and Pacific regions, grocery chains are plentiful,” Placer.ai says in a new white paper. “But in others – some with population centers large enough to feature a robust dollar store presence – they remain in short supply.
“And though many superstore locations also provide a full array of grocery offerings, they, too, are often sparsely represented in areas with low concentrations of grocery chains.”
This can represent “a significant opportunity” for grocery chain operators looking to expand, according to Placer.ai’s Unlocking Potential in Underserved Grocery Markets white paper. The white paper delves into location analytics to examine grocery store availability across the U.S. and explores potential demand in some underserved markets.
- ◦Development
