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Boston & New England  + Metro Boston  + Retail  | 

Braintree’s South Shore Plaza Adds Nine Retailers

Simon Property Group’s South Shore Plaza, a shopping mall in Braintree, has added nine new retailers, including New England’s first Savage x Fenty store. Joining are Uniqlo, Akira, Box Lunch, Golf Lounge 18, Earthbound Trading, Turmeric House, and Pho & Dough, plus an expanded Apple Store. 

Uniqlo offers casual apparel, Akira provides size-inclusive fashion, Box Lunch sells pop culture merchandise with a charitable twist, and Golf Lounge 18 features golf simulators. Savage x Fenty introduces Rihanna’s loungewear, while Earthbound Trading offers bohemian fashion. Turmeric House and Pho & Dough add to the Food Court’s diverse dining options. 

“At South Shore, we are dedicated to listening to our customers and continually striving to provide them with exceptional choices and experiences. The addition of these new retailers and eateries marks our unwavering commitment to that mission,” said Amy Sullivan, director of Marketing and Business Development of South Shore Plaza. 

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Amy Sullivan

About Emily Fu

Emily Fu is Content Director of Connect Commercial Real Estate, where she covers the east coast markets, including New York, Boston & New England, and DC & Mid-Atlantic markets. She produces daily news stories as well as longer-form content, ranging from Q&As to thought-leadership pieces. She also writes feature stories for Connect Money. With previous stints at Reuters, Seeking Alpha, and Commercial Observer, Emily has covered the finance side of the commercial real estate industry, technology, media, telecom (TMT), and fashion. She attended the Columbia Graduate School of Journalism and currently resides in Manhattan.

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