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AEG, Yaamava’ Resort & Casino Renew Longstanding Partnership
AEG and Yaamava’ Resort & Casino at San Manuel have renewed their partnership, marking 16 years of collaboration that will continue to deliver enhanced sports and live-entertainment programming for hockey, basketball and soccer fans across major sports and live entertainment assets in Southern California.
As part of the new agreement, brokered by AEG Global Partnerships, Yaamava’ continues its longstanding Founding Partner status along with its designation as the official casino of the LA Kings, the LA Galaxy and the AHL’s Ontario Reign. New elements of the deal include opportunities for the partners to collaborate on cross-promotional events at AEG’s properties in Los Angeles as well as at Yaamava’ in the Inland Empire.
“Over the past 16 plus years, we have cultivated a unique partnership that demonstrates our mutual commitment to delivering extraordinary live-entertainment moments while also making a positive impact in our communities,” said Russell Silvers, COO, AEG Global Partnerships. “We are proud to be growing our partnership for what promises to be an exciting future ahead filled with meaningful community outreach, impactful cultural celebrations and enhanced entertainment experiences for our fans.”
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