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California  + San Diego  + Retail  | 

Escondido Retail Trades After 30 Days on the Market

Marcus & Millichap arranged the sale of Centre City Plaza, a 14,260-square-foot multi-tenant retail property located in Escondido. The asset sold for $3,950,000.

“The property was on the market for 30 days and received six offers,” said Nick Totah, SVP investments for The Totah Group in Marcus & Millichap’s San Diego Downtown office. “The seller was retiring, and with the continued growth of Escondido and demand for well-located retail properties, the buyer plans to hold as a long-term investment.”

Totah and Ross Sanchez, senior investment associate for The Totah Group, marketed the property on behalf of the seller, Cruz Associates, LLC. The buyer, White Board Poway Associates LLC, was also procured by Totah and Sanchez. 

Built in 1979, Centre City Plaza is located at 410 W. Felicita Ave. in Escondido. It was renovated in 2007 with major capital improvements, a new façade and in 2023 a new roof and parking lot. 

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Marcus & Millichap's Totah

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦Sale/Acquisition
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