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New York & Tri-State  + Midtown New York  + Office  |  February 16, 2024
Emily Fu
By: Emily Fu

Ad Agency Incubeta Signs New Midtown Lease 

Incubeta US Corp. signed a five-year lease for 2,133 square feet at 200 Varick Street in Hudson Square. Incubeta is an international marketing and advertising agency with over 800 employees worldwide. The company will use the space for its general, executive, and administrative offices, relocating from 101 Greenwich St. The new offices are expected to be ready by late Spring 2024. 

Robert Silver, Brittany Silver, Anthony Sciacca, and Jamie Jacobs of Newmark, along with Jeffrey Gural and Rhonda Singer of GFP Real Estate, represented the landlord in the transaction. Richard Plehn and Woody King of Lee & Associates represented Incubeta. 

The building, built in 1927 and designed by architect Frank S. Parker, GFP Real Estate recently renovated the lobby and entrance, adding a “living” green wall. Tenants include Film Forum, AHRC New York City, Reservoir Media, and Omnicom Group. 

Read More News Stories About: Lee & Associates, Newmark
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Inside The Story

Robert Silver

About Emily Fu

Emily Fu is Content Director of Connect Commercial Real Estate, where she covers the east coast markets, including New York, Boston & New England, and DC & Mid-Atlantic markets. She produces daily news stories as well as longer-form content, ranging from Q&As to thought-leadership pieces. She also writes feature stories for Connect Money. With previous stints at Reuters, Seeking Alpha, and Commercial Observer, Emily has covered the finance side of the commercial real estate industry, technology, media, telecom (TMT), and fashion. She attended the Columbia Graduate School of Journalism and currently resides in Manhattan.
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