Rivian Locks in Start Date for $5B Atlanta Factory

Rivian Automotive has confirmed that it will move ahead with construction on a factory in Georgia early next year. It plans a $5 billion manufacturing complex east of Atlanta where it’s supposed to produce vehicles with lower price tags aimed at a mass market.

The California-based electric truck company made the announcement Thursday as it opens a retail location in an in-town Atlanta development. It’s the eighth in a network of what the company calls “spaces” that it’s rolling out in select locations nationwide. The new showroom is at Ponce City Market, a 5,000-square-foot storefront to educate customers and conduct test drives.

The company plans additional locations in Colorado, Texas and California in the coming months. Rivian currently has a factory in Illinois.