California CRE News In Your Inbox.
Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.
Reuben Brothers Rebrands Luxury Residential Towers in Century City
Reuben Brothers on Monday announced a rebranding of its striking twin 44-story residential towers in its Century Plaza development within Century City. Evolving from its initial identity as the Century Plaza Tower Residences, Park Elm at Century Plaza stands as the tallest residential beacon on Los Angeles’ Westside.
Park Elm at Century Plaza derives its name from the two exclusive gated avenues on which the towers stand at 115 Park Cir. and 211 Elm Ct. These streets exclusively serve the residences.
David Reuben, Jr., representing Reuben Brothers, said, “The transition to ‘Park Elm’ is more than a rebranding; it’s a culmination of the vision. This name and the new branding encapsulate the grandeur of the location, the architectural innovation, and the unparalleled lifestyle we’ve curated.”
The new name and branding are a testament to the synergy between Reuben Brothers and Michael Rosenfeld’s Next Century Partners since announcing their strategic alliance this past August.
- ◦Development
