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Alfred Grows Leadership Team with Two New Hires 

Residential technology company Alfred has added Jasmine Greene and Marisa Sires to its leadership team. Greene joins as Alfred’s first-ever VP of multifamily operations, while Sires will lead cross-functional collaboration between the product management, product design and product operations teams. 

“The addition of Jasmine, a real estate industry veteran, provides us with a unique perspective to build out the Alfred operating system, as she has sat in the seat of our customers,” said Alfred CEO Marcela Sapone. “Leading our product design, development, and integrations, Marisa’s emphasis on a customer-centric approach enables us to continue to build the most seamless living experience that modern renters expect and crave.” 

The new hires occur a month after the strategic acquisition of RKW Residential, a fast-growing property management firm in the Southeastern U.S., and a strategic financing round led by Rialto Capital with participation from NEA, 166 2nd Financial Services, Holland Management and others. 

Pictured, from left: Jasmine Greene and Marisa Sires.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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