TSX Entertainment Signs for Flagship Times Square Location

L&L Holding Company and TSX Entertainment, a next generation entertainment and technology platform, say they have agreed to lease terms for 74,500-sf of the retail and entertainment space of TSX Broadway, a 46-story, $2.5 billion project in Times Square. 

“We are leveraging the power and immediacy of cutting-edge technology in this moment where artists and brands must create experiences that span the physical and virtual worlds to break through,” said Nick Holmstén, Co-CEO and Co-Founder of TSX Entertainment. “We recognized very early in the process that L&L’s goals for TSX Broadway aligned perfectly with our mission for a fully integrated and immersive entertainment platform that will empower artists and engage fans worldwide. This partnership represents a once in a generation opportunity to bring our collective vision to life.”

TSX Broadway is a 550,000-sf mixed-use development that developers hope will be “the ultimate entertainment destination for Times Square.”

TSX Broadway will have Times Square’s only permanent indoor/outdoor stage, an 8K interactive billboard with real-time digital engagement capabilities, retail, entertainment and food venues, and a 650-key hotel that will all be fully integrated. 

L&L Holding Company and Fortress Investment Group are leading the development.