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Jamestown Relaunches Virtual New Year’s Eve Experience
Jamestown, the owner of One Times Square, the site of the New Year’s Eve Ball Drop Celebration, is relaunching VNYE, a virtual experience set in Times Square. Through the VNYE app and website, people from across the globe can explore the virtual world of Times Square, play games, and livestream New Year’s Eve celebrations in Times Square and around the world.
VNYE was launched last year as a new way to celebrate New Year’s Eve amid the pandemic and cancelation of in-person celebrations. In total, VNYE reached more than 3.7 million people worldwide in 2021.
“We created VNYE to amplify the New Year’s Eve experience and keep the world connected to Times Square when physical access was limited,” said Jamestown president Michael Phillips. “In its second iteration, VNYE will both complement the return of in-person celebrations and serve as a destination in its own right.”
- ◦People
