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New York & Tri-State  + Midtown New York  + Healthcare  | 
Sunrise at East 56th Sunrise Senior Living Manhattan

Sunrise Opens Midtown Senior Living Project with Hines and Welltower

Sunrise Senior Living has opened Sunrise at East 56th in Midtown Manhattan, developed in partnership with Welltower and Hines. A 151-unit luxury lifestyle community on East 56th Street and Lexington Avenue, the property offers personalized assisted living and memory care, and is among the first of its kind to open in Manhattan. 

“With the grand opening of Sunrise at East 56th, we are not only celebrating an important milestone in this project, but we are also proud to open the doors and welcome the vastly underserved senior population to one of the most modern and technologically advanced senior care buildings in the world,” said Sarah Hawkins, CEO of Hines’ East Region 

Sunrise says the new property is the first and only building in the sector to receive LEED Silver, WELL Certification at the Silver level, and WELL Health-Safety Rating Seal certifications. 

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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